{"id":5575,"date":"2022-04-25T08:04:13","date_gmt":"2022-04-25T08:04:13","guid":{"rendered":"http:\/\/zipzapsocial.com\/?p=5575"},"modified":"2022-04-25T08:12:49","modified_gmt":"2022-04-25T08:12:49","slug":"marqueting-digital-per-a-escoles-de-musica","status":"publish","type":"post","link":"https:\/\/zipzapsocial.com\/ca\/marqueting-digital-per-a-escoles-de-musica\/","title":{"rendered":"Capta m\u00e9s alumnes amb el m\u00e0rqueting digital per a escoles de m\u00fasica"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Una de les preocupacions m\u00e9s presents en tots els centres educatius, i les escoles de m\u00fasica no estan exemptes, \u00e9s la captaci\u00f3 d\u2019alumnes. La baixa natalitat, la diversificaci\u00f3 de l\u2019oferta i l\u2019alta compet\u00e8ncia dificulten cada cop m\u00e9s l\u2019augment de matr\u00edcules. Per aix\u00f2 \u00e9s molt important comptar amb una estrat\u00e8gia de <\/span><b>m\u00e0rqueting digital per a escoles de m\u00fasica<\/b><span style=\"font-weight: 400;\"> que ajudi a assolir els objectius del centre.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tot seguit veurem com definir aquesta estrat\u00e8gia i posar-la en pr\u00e0ctica:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 16px;\"><b>Planificaci\u00f3 estrat\u00e8gica<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La Planificaci\u00f3 estrat\u00e8gica representa la recopilaci\u00f3 de tot un conjunt de dades i informaci\u00f3 essencials per a definir l\u2019estrat\u00e8gia. \u00c9s la base, ja que permet con\u00e8ixer l\u2019escola, \u00e9s a dir, els seus valors de marca i producte. Tamb\u00e9 el seu p\u00fablic objectiu, la compet\u00e8ncia, possibilitats de creixement i un element clau que marcar\u00e0 totes o gaireb\u00e9 totes les accions a planificar, el calendari de l\u2019escola.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El per\u00edode de preinscripcions i matr\u00edcula per a escoles de m\u00fasica pot ser diferent segons les caracter\u00edstiques del centre. Mentre el proc\u00e9s de preinscripci\u00f3 per als centres professionals de m\u00fasica i dansa s\u2019inicia a mitjans de febrer i s\u2019acaba a finals de juny, les escoles municipals de m\u00fasica tenen marcat el per\u00edode pel mateix ajuntament en el qual es troben. Per altra banda, les escoles de m\u00fasica d\u2019iniciativa privada i autoritzades pel Departament d\u2019Educaci\u00f3, compten amb un per\u00edode de preinscripci\u00f3 i matr\u00edcula definit pel mateix centre que pot iniciar-se ben b\u00e9 al mes de mar\u00e7 i no tancar-se fins a finals de setembre.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En paral\u00b7lel al curs pr\u00f2piament dit, al llarg del mateix poden donar-se activitats complement\u00e0ries que tamb\u00e9 han de contemplar-se dins de l\u2019estrat\u00e8gia global de <\/span><b>m\u00e0rqueting digital per a escoles de m\u00fasica<\/b><span style=\"font-weight: 400;\">. Aquestes activitats, a m\u00e9s a m\u00e9s, poden ser molt interessants per la captaci\u00f3 de nous alumnes, ja que els participants no tenen per qu\u00e8 ser integrants de l\u2019escola en el moment del taller o activitat.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 16px;\"><b>Pla d\u2019Accions<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Analitzades les dades disponibles, definits els objectius i tenint molt clar el calendari de preinscripcions i matr\u00edcula i d\u2019activitats que es desenvoluparan al centre i el seu corresponent p\u00fablic objectiu, pot definir-se l\u2019estrat\u00e8gia. Aquesta ha de contemplar accions per a aquestes tres \u00e0rees d\u2019actuaci\u00f3:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Donar a con\u00e8ixer i enfortir la imatge de marca<\/span><span style=\"font-weight: 400;\">: definici\u00f3 i execuci\u00f3 de diferents accions per augmentar la notorietat, el posicionament i la reputaci\u00f3 de la marca i crear inter\u00e8s en l\u2019educaci\u00f3 musical.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fer arribar els productes al seu p\u00fablic objectiu<\/span><span style=\"font-weight: 400;\">: definici\u00f3 i execuci\u00f3 de diferents accions per fer arribar cadascun dels productes al seu p\u00fablic objectiu. Accions molt segmentades i concretes per cadascun dels moments en qu\u00e8 es troba l\u2019usuari en el proc\u00e9s de compra, des de la cerca d\u2019informaci\u00f3 fins a la formalitzaci\u00f3 de la matr\u00edcula.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Fidelitzar i augmentar el nombre de productes adquirits pels alumnes<\/span><span style=\"font-weight: 400;\">: definici\u00f3 i execuci\u00f3 de diferents accions dirigides al p\u00fablic que ja ens coneix, \u00e9s a dir l\u2019alumnat del centre i els assistents als tallers i activitats obertes al p\u00fablic general. Pel que fa a l\u2019alumnat, s\u2019obre la possibilitat de vendre altres productes, com el Casal d\u2019Estiu, l\u2019aprenentatge d\u2019un segon instrument o un taller espec\u00edfic,, per exemple. Mentre que els assistents a activitats i que encara no s\u2019han convertit en alumnes, s\u00f3n un p\u00fablic molt susceptible a ser els pr\u00f2xims en formalitzar una nova matr\u00edcula.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Ag\u00e8ncia especialitzada en m\u00e0rqueting digital per a escoles de m\u00fasica<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Anys d\u2019experi\u00e8ncia avalen el recorregut de Zip Zap Social com ag\u00e8ncia especialitzada en <\/span><a href=\"http:\/\/zipzapsocial.com\/ca\/el-metodozipzap-per-captar-mes-clients-per-al-teu-centre-educatiu\/\"><span style=\"font-weight: 400;\">m\u00e0rqueting educatiu<\/span><\/a><span style=\"font-weight: 400;\">. En els \u00faltims anys, a m\u00e9s a m\u00e9s, ens hem especialitzat en el subsector de l\u2019educaci\u00f3 musical, ajudant a diferents escoles de m\u00fasica a incrementar el nombre de matr\u00edcules i a donar m\u00e9s visibilitat a la seva marca.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Per donar-vos un exemple, fa uns mesos present\u00e0vem el <\/span><a href=\"http:\/\/zipzapsocial.com\/ca\/lescola-de-musica-creu-alta-incrementa-un-43-el-nombre-de-matricules-cas-dexit\/\"><span style=\"font-weight: 400;\">cas d&#8217;\u00e8xit de l\u2019Escola de M\u00fasica Creu Alta<\/span><\/a><span style=\"font-weight: 400;\">, per la qual vam aconseguir incrementar el nombre de matr\u00edcules en un 43% el curs 2021-22. Un curs for\u00e7a complicat, considerant que la pand\u00e8mia encara es trobava en un moment bastant incert. L\u2019\u00e8xit, per\u00f2, no hauria estat possible sense la confian\u00e7a i el treball constant amb el centre, totalment indispensables perqu\u00e8 l\u2019estrat\u00e8gia que seguim ens ajudi a complir els objectius. Tamb\u00e9 volem destacar l\u2019Escola de M\u00fasica Sant Gervasi (EMSG) a Barcelona, el Centre d&#8217;Educaci\u00f3 Musical (CEM) de Terrassa o l\u2019Associaci\u00f3 d\u2019Escoles de M\u00fasica d\u2019Iniciativa Privada de Catalunya (EMIPAC).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Per aix\u00f2 si et trobes en alguna d\u2019aquestes situacions\u2026<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> El nombre d\u2019alumnes de la teva escola de m\u00fasica ha quedat estancat o est\u00e0 en decreixement.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> No saps com comunicar la vostra proposta de valor i arribar al p\u00fablic objectiu.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> L\u2019estrat\u00e8gia que segueixes no us ajuda a complir els vostres objectius.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No perdis m\u00e9s temps, com a experts en <\/span><b>m\u00e0rqueting digital per a escoles de m\u00fasica<\/b><span style=\"font-weight: 400;\"> estem a la teva disposici\u00f3 per definir l\u2019estrat\u00e8gia que t\u2019ajudar\u00e0 a aconseguir l\u2019\u00e8xit!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/zipzapsocial.youcanbook.me\/\"><span style=\"font-weight: 400;\">RESERVAR ASSESSORAMENT<\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/zipzapsocial.com\/ca\/el-metodozipzap-per-captar-mes-clients-per-al-teu-centre-educatiu\/\"><span style=\"font-weight: 400;\">DESCOBREIX EL #M\u00c8TODEZIPZAP<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de les preocupacions m\u00e9s presents en tots els centres educatius, i les escoles de m\u00fasica no estan exemptes, \u00e9s la captaci\u00f3 d\u2019alumnes. La baixa natalitat, la diversificaci\u00f3 de l\u2019oferta i l\u2019alta compet\u00e8ncia dificulten cada cop m\u00e9s l\u2019augment de matr\u00edcules.&hellip;<\/p>\n","protected":false},"author":6,"featured_media":5589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrat\u00e8gies de m\u00e0rqueting digital per a escoles de m\u00fasica<\/title>\n<meta name=\"description\" content=\"Comptar amb una estrat\u00e8gia de m\u00e0rqueting digital per a escoles de m\u00fasica us ajudar\u00e0 a assolir els objectius del vostre centre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zipzapsocial.com\/ca\/marqueting-digital-per-a-escoles-de-musica\/\" 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