{"id":5510,"date":"2022-03-28T13:49:16","date_gmt":"2022-03-28T13:49:16","guid":{"rendered":"http:\/\/zipzapsocial.com\/?p=5510"},"modified":"2022-03-28T14:29:38","modified_gmt":"2022-03-28T14:29:38","slug":"business-intelligence-per-a-pimes","status":"publish","type":"post","link":"https:\/\/zipzapsocial.com\/ca\/business-intelligence-per-a-pimes\/","title":{"rendered":"Business Intelligence per a pimes: converteix les teves dades en informaci\u00f3 decisiva"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cada cop m\u00e9s empreses decideixen incorporar eines de Business Intelligence pels avantatges i beneficis que ofereixen. El <\/span><b>Business Intelligence per a pimes<\/b><span style=\"font-weight: 400;\"> \u00e9s una soluci\u00f3 pensada no nom\u00e9s per ajudar l&#8217;empresa, sin\u00f3 tamb\u00e9 els seus treballadors a millorar l&#8217;an\u00e0lisi de totes aquelles dades que genera l&#8217;organitzaci\u00f3 i, aix\u00ed, permetre&#8217;ls prendre les millors decisions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>En qu\u00e8 consisteix el Business Intelligence per a pimes?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><b>Business Intelligence per a pimes<\/b><span style=\"font-weight: 400;\"> ofereix diferents solucions, simplement cada empresa i dins aquesta, cada departament utilitzar\u00e0 aquelles que, pel tipus de treball que desenvolupen, siguin les m\u00e9s adequades. Engloben des de sistemes usats per al mesurament de dades corporatives i informes relacionats fins a aquells que tamb\u00e9 compten amb an\u00e0lisi, predicci\u00f3 i descobriment de dades. \u00c9s a dir, el Business Intelligence es nodreix del Big Data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veurem un exemple. Imaginem que una empresa t\u00e9 diferents programes que recullen dades, des d&#8217;un <\/span><a href=\"http:\/\/zipzapsocial.com\/crm-para-pymes\/\"><span style=\"font-weight: 400;\">CRM<\/span><\/a><span style=\"font-weight: 400;\">, Google Business, xarxes socials, un ERP, etc. Tot i que no sempre cal creuar les dades, creuar-les pot aportar informaci\u00f3 molt interessant que pot ajudar a prendre grans decisions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les <\/span><b>solucions de Business Intelligence<\/b><span style=\"font-weight: 400;\"> permeten preparar informes de forma \u00e0gil i creuar les dades m\u00e9s interessants lliures d&#8217;errors i emmagatzemar-les amb les agrupacions que calgui (temporal, geogr\u00e0fica, tipus de negoci, etc). D&#8217;aquesta manera, qualsevol informe o quadre de comandament que l&#8217;empresa pugui necessitar es pot extreure de manera senzilla i r\u00e0pida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9s per aix\u00f2 que incorporar solucions de <\/span><b>Business Intelligence per a pimes<\/b><span style=\"font-weight: 400;\"> pot aportar grans avantatges i beneficis a aquelles empreses que decideixen incorporar-ho:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Incrementar el tiquet mitj\u00e0 i augmentar la satisfacci\u00f3 del client. Si coneixes millor el client, tant l&#8217;actual com el potencial, \u00e9s m\u00e9s f\u00e0cil optimitzar les campanyes de m\u00e0rqueting. En funci\u00f3 d&#8217;aquest coneixement, es poden desenvolupar campanyes m\u00e9s personalitzades, adaptades a les necessitats del client, maximitzant el ROI gr\u00e0cies a l&#8217;an\u00e0lisi de la demanda estimada.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Identificar noves oportunitats de negoci. Analitzar diferents dades creuades permet identificar les tend\u00e8ncies i els patrons de comportament del consumidor.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Millorar el rendiment dels productes. Optimitzar recursos a trav\u00e9s del desenvolupament d&#8217;estrat\u00e8gies basades en resultats hist\u00f2rics i prediccions a trav\u00e9s del forecasting. A m\u00e9s de prendre decisions r\u00e0pides que permetin disminuir les p\u00e8rdues.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Visualitzar el compliment dels pressupostos de les diferents \u00e0rees del negoci. Aquests sistemes permeten avaluar constantment la productivitat a trav\u00e9s de l&#8217;an\u00e0lisi continuada dels informes.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En definitiva, el <\/span><b>Business Intelligence per a pimes<\/b><span style=\"font-weight: 400;\"> ajuda a detectar patrons de comportament (tend\u00e8ncies) i a prendre decisions que permetin adaptar millor els productes o serveis a les necessitats del client i\/o anticipar-se a determinades situacions. I ho fa a trav\u00e9s de l&#8217;an\u00e0lisi de dades qualitatives i quantitatives preses de diferents fonts o or\u00edgens de dades (SQL, MySQL, fitxers Excel, llistats on-line, estudis de mercat\u2026) per analitzar, creuar i relacionar dades amb agilitat i simplificar els processos de presa de decisions a partir de gr\u00e0fics i KPIs (indicadors de rendiment) molt visuals. Tot plegat, acompanyat d&#8217;una dosi d&#8217;intel\u00b7lig\u00e8ncia artificial i machine learning.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Smart Panel, Business Intelligence per a pimes<\/b><\/p>\n<p><a href=\"https:\/\/www.smartpanel.com\/\"><span style=\"font-weight: 400;\">Smart Panel<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9s una soluci\u00f3 de <\/span><b>Business Intelligence per a pimes<\/b><span style=\"font-weight: 400;\"> especialitzada en els sectors tur\u00edstic, automoci\u00f3 i sanitari. Aquest sistema ofereix en un mateix panell, de forma visual i gr\u00e0fica, diferents dades presentades de tal manera que qualsevol persona amb coneixements inform\u00e0tics o sense pugui extreure&#8217;ls i analitzar-los. D&#8217;aquesta manera, es poden detectar variacions de tend\u00e8ncies per poder prendre decisions fonamentades en dades concretes, i no pas en apreciacions subjectives o en la intu\u00efci\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aix\u00ed mateix, tamb\u00e9 permet connectar aquestes dades amb sistemes predictius fonamentats en intel\u00b7lig\u00e8ncia artificial. Per aix\u00f2, atenent un model matem\u00e0tic entrenat basat en els hist\u00f2rics de venda i tend\u00e8ncies contribueix a una millor organitzaci\u00f3 dels departaments implicats. \u00c9s a dir, \u00e9s una plataforma intel\u00b7ligent per gestionar el negoci de forma eficient que, alhora, tamb\u00e9 obre possibilitats per trobar noves oportunitats de negoci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amb Smart Panel tens la facturaci\u00f3, bases de dades i sistemes de gesti\u00f3 en un mateix lloc. Per aix\u00f2 s&#8217;estalvia temps i diners. A m\u00e9s, el sistema de Visual Data Intelligence permet resoldre de forma r\u00e0pida els dubtes que pugui tenir la persona que consulta les dades. Tamb\u00e9 facilita informes diaris per a un seguiment millor de l&#8217;evoluci\u00f3 de l&#8217;empresa, aix\u00ed \u00e9s m\u00e9s f\u00e0cil identificar qu\u00e8 funciona i qu\u00e8 no.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"http:\/\/zipzapsocial.com\/\"><span style=\"font-weight: 400;\">Zip Zap Social<\/span><\/a><span style=\"font-weight: 400;\">, com a <\/span><b>ag\u00e8ncia especialitzada en m\u00e0rqueting digital per a petites i mitjanes empreses<\/b><span style=\"font-weight: 400;\">, oferim diferents solucions tecnol\u00f2giques adaptades a les necessitats de cada negoci. Ara amb els <\/span><a href=\"http:\/\/zipzapsocial.com\/ca\/kit-digital-agents-digitalitzadors\/\"><span style=\"font-weight: 400;\">ajuts del Kit Digital<\/span><\/a><span style=\"font-weight: 400;\">, que contribuiran a la transformaci\u00f3 digital de moltes empreses, \u00e9s un bon moment per a descobrir eines com aquest software de<\/span><span style=\"font-weight: 400;\">\u00a0<b>Business Intelligence para pymes <\/b>que pot ser una despesa elegible dins del programa.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/zipzapsocial.youcanbook.me\/\"><span style=\"font-weight: 400;\">RESERVAR ASSESSORAMENT<\/span><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/zipzapsocial.com\/ca\/kit-digital-agents-digitalitzadors\/\"><span style=\"font-weight: 400;\">M\u00c9S INFORMACI\u00d3<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada cop m\u00e9s empreses decideixen incorporar eines de Business Intelligence pels avantatges i beneficis que ofereixen. El Business Intelligence per a pimes \u00e9s una soluci\u00f3 pensada no nom\u00e9s per ajudar l&#8217;empresa, sin\u00f3 tamb\u00e9 els seus treballadors a millorar l&#8217;an\u00e0lisi de&hellip;<\/p>\n","protected":false},"author":6,"featured_media":5496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Intelligence per a pimes, soluci\u00f3 per prendre millors decisions<\/title>\n<meta name=\"description\" content=\"El Business Intelligence per a pimes \u00e9s una soluci\u00f3 pensada per ajudar les empreses i els seus treballadors a prendre les millors decisions des d&#039;un \u00fanic panell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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