{"id":4840,"date":"2021-09-29T01:25:22","date_gmt":"2021-09-29T01:25:22","guid":{"rendered":"http:\/\/zipzapsocial.com\/?p=4840"},"modified":"2021-09-29T05:16:22","modified_gmt":"2021-09-29T05:16:22","slug":"marqueting-experiencial-en-el-sector-turistic","status":"publish","type":"post","link":"https:\/\/zipzapsocial.com\/ca\/marqueting-experiencial-en-el-sector-turistic\/","title":{"rendered":"M\u00e0rqueting experiencial en el sector tur\u00edstic"},"content":{"rendered":"

Comencem per all\u00f2 b\u00e0sic. La satisfacci\u00f3 del client ja no \u00e9s suficient. El ritme en qu\u00e8 es fan i desfan les tend\u00e8ncies \u00e9s tan r\u00e0pid que els gustos dels consumidors es troben en constant evoluci\u00f3. I no ens enganyem, la diversitat d’impactes que es reben di\u00e0riament fa que el consumidor sigui encara m\u00e9s exigent en el moment d’escollir un hotel o paquet tur\u00edstic. Qu\u00e8 fem aleshores com a empresa del sector tur\u00edstic? <\/span>Ser diferents, oferir experi\u00e8ncies que ens permetin connectar de forma emocional amb el client<\/b>. Convertir-les en el motor de la presa de decisions. Com? Mitjan\u00e7ant el <\/span>m\u00e0rqueting experiencial<\/b>.<\/span><\/p>\n

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Qu\u00e8 \u00e9s i per qu\u00e8 fer m\u00e0rqueting experiencial?<\/b><\/h3>\n

El <\/span>m\u00e0rqueting experiencial<\/b> permet <\/span>connectar amb el costat emocional del consumidor a trav\u00e9s de l’experi\u00e8ncia<\/b>. I ho fa estimulant els seus sentits de forma positiva, tractant de construir una experi\u00e8ncia que deixi empremta, en la qual el <\/span>consumidor \u00e9s el protagonista<\/b>. Tracta d’anar m\u00e9s enll\u00e0 d’oferir una experi\u00e8ncia atractiva, permet arribar al seu cor creant d’aquesta manera, un record que sempre tindr\u00e0 present i no nom\u00e9s aix\u00f2 (i ara ve una cosa molt important), el compartir\u00e0 on i offline. Aix\u00ed \u00e9s, amb el <\/span>m\u00e0rqueting experiencial<\/b> bona part de la publicitat la fa el mateix p\u00fablic, en lloc de la marca.<\/span><\/p>\n

 <\/p>\n

Amb una bona <\/span>estrat\u00e8gia de m\u00e0rqueting experiencial<\/b> aconseguir\u00e0s arribar al client de forma creativa i, a m\u00e9s, una cosa molt interessant, <\/span>crear un vincle emocional entre consumidor i marca<\/b>. Una experi\u00e8ncia memorable. I d’aix\u00f2 es tracta, de <\/span>crear un valor diferencial a trav\u00e9s de l’experi\u00e8ncia<\/b>. <\/span>Impactar i connectar amb el consumidor, convertir-lo en client i alimentar la seva fidelitat<\/b>. Al mateix temps, un altre motiu pel qual incloure <\/span>m\u00e0rqueting experiencial<\/b> com a part de l’estrat\u00e8gia de marca \u00e9s la recopilaci\u00f3 d’informaci\u00f3 que no nom\u00e9s et permetr\u00e0 millorar aquestes experi\u00e8ncies, et permetr\u00e0 <\/span>millorar l’estrat\u00e8gia global<\/span><\/a> com a empresa del sector tur\u00edstic.<\/span><\/p>\n

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En aquest sentit, les noves <\/span>tecnologies<\/b> com el Big Data o l’anal\u00edtica avan\u00e7ada juguen un paper essencial que, sense cap dubte, permet <\/span>con\u00e8ixer millor al consumidor i segmentar les diferents accions<\/b>. Caracter\u00edstica que permetr\u00e0 oferir experi\u00e8ncies encara m\u00e9s personalitzades. I aqu\u00ed ens trobem amb un enorme <\/span>avantatge competitiu<\/b>, indispensable en un mercat tan saturat com l’actual. D’altra banda, la utilitzaci\u00f3 de les noves tecnologies com la realitat virtual, la realitat augmentada o altres elements interactius permeten arribar a aquest p\u00fablic m\u00e9s exigent, en qu\u00e8, com d\u00e8iem al principi, la seva satisfacci\u00f3 ja no \u00e9s suficient. No obstant aix\u00f2, no ens oblidem que, tots els detalls, per petits que siguin, sumen a l’hora de crear experi\u00e8ncies.<\/span><\/p>\n

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Qu\u00e8 tenir en compte per aplicar una estrat\u00e8gia de m\u00e0rqueting experiencial?<\/b><\/h3>\n

I ara s\u00ed que s\u00ed. Arriba el moment que estaves esperant: anem a veure qu\u00e8 has de tenir en compte per aplicar una <\/span>estrat\u00e8gia de m\u00e0rqueting experiencial<\/b>:<\/span><\/p>\n

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#1 Coneix-te i coneix al teu p\u00fablic al 100%<\/b><\/h4>\n

De vegades no es pren la suficient atenci\u00f3 a qui som (com restaurant, com a hotel, com a apartament tur\u00edstic, c\u00e0mping …). \u00c9s per aix\u00f2 que el primer exercici comen\u00e7a per l’autoan\u00e0lisi: <\/span>quins s\u00f3n els valors que caracteritzen la teva marca, al teu producte i com \u00e9s aquest entorn que t’envolta <\/b>(qu\u00e8 ofereix i qu\u00e8 pot oferir). El seg\u00fcent pas i imprescindible \u00e9s con\u00e8ixer al teu p\u00fablic, a aquell que ja tens. Analitza\u2019l, defineix-lo i marca el teu <\/span>buyer persona<\/b>. M\u00e9s endavant ja pensar\u00e0s en nous p\u00fablics, per\u00f2 primer, centrat en el que ja tens.<\/span><\/p>\n

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#3 Defineix i crea l’experi\u00e8ncia (alineada amb la teva marca)<\/b><\/h4>\n

Molt important. L’experi\u00e8ncia que crear\u00e0s ha d’estar alineada amb el que la teva marca ofereix. Aquest aspecte ha de vincular-se o anar de la m\u00e0 amb el que s’est\u00e0 transmetent en altres canals, ja que pot generar certa confusi\u00f3 amb el consumidor i, en conseq\u00fc\u00e8ncia, aconseguir l’efecte contrari al que s’est\u00e0 buscant: destacar, connectar, fidelitzar i <\/span>incrementar les vendes<\/span><\/a>. Per tant, \u00e9s fonamental que l’experi\u00e8ncia encaixi amb el teu establiment, per\u00f2 no nom\u00e9s aix\u00f2, ha d’involucrar, seduir i arribar al client en el moment adequat. Aquest \u00e9s el repte, no oblidem, per tant, que, <\/span>com m\u00e9s involucrat estigui al consumidor en l’experi\u00e8ncia, m\u00e9s profund ser\u00e0 l’impacte<\/b>.<\/span><\/p>\n

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#4 L’experi\u00e8ncia ha de ser escalable i mesurable<\/b><\/h4>\n

Quan busquem oferir una experi\u00e8ncia que realment generi impacte sobre un consumidor concret, l’abast es redueix. Per aix\u00f2 \u00e9s important treballar en dos aspectes. El primer d’ells \u00e9s crear una experi\u00e8ncia que vagi m\u00e9s enll\u00e0 de conv\u00e8ncer al consumidor que ha fet una bona elecci\u00f3. \u00c9s a dir, oferir un <\/span>storytelling que emocioni, commogui i sorprengui<\/b>. Una experi\u00e8ncia en la qual no es trobin raons per no compartir-la. I en paral\u00b7lel, treballar una <\/span>estrat\u00e8gia d’amplificaci\u00f3<\/b> de contingut, al costat d’una estrat\u00e8gia que permeti <\/span>mesurar i analitzar<\/b> constantment aquest gran treball que s’est\u00e0 realitzant. Definint, des d’un principi, els KPIs m\u00e9s adequats.<\/span><\/p>\n

 <\/p>\n

Les teves vendes han disminu\u00eft amb la pand\u00e8mia i la saturaci\u00f3 del mercat actual? Sents que la teva oferta \u00e9s igual a la de la teva compet\u00e8ncia i no saps com destacar? Atreveix-te, sigues diferent i aposta pel <\/span>m\u00e0rqueting experiencial<\/b>! Contacta amb nosaltres i t’ajudarem a crear l’estrat\u00e8gia que no nom\u00e9s et permetr\u00e0 destacar, connectar amb el teu client i fidelitzar-lo, t’ajudar\u00e0 a <\/span>incrementar les vendes<\/b>.<\/span><\/p>\n

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\nRESERVA ASSESSORAMENT<\/span><\/a> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>DESCOBREIX EL # M\u00c8TODEZIPZAP<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Comencem per all\u00f2 b\u00e0sic. La satisfacci\u00f3 del client ja no \u00e9s suficient. El ritme en qu\u00e8 es fan i desfan les tend\u00e8ncies \u00e9s tan r\u00e0pid que els gustos dels consumidors es troben en constant evoluci\u00f3. I no ens enganyem, la…<\/p>\n","protected":false},"author":6,"featured_media":4835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110,119,114],"tags":[],"yoast_head":"\nM\u00e0rqueting experiencial en el sector tur\u00edstic - ZipZap Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zipzapsocial.com\/ca\/marqueting-experiencial-en-el-sector-turistic\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e0rqueting experiencial en el sector tur\u00edstic - ZipZap Social\" \/>\n<meta property=\"og:description\" content=\"Comencem per all\u00f2 b\u00e0sic. La satisfacci\u00f3 del client ja no \u00e9s suficient. 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