{"id":3404,"date":"2020-03-16T15:58:11","date_gmt":"2020-03-16T15:58:11","guid":{"rendered":"http:\/\/zipzapsocial.com\/?p=3404"},"modified":"2021-06-23T11:30:03","modified_gmt":"2021-06-23T11:30:03","slug":"estrategies-pel-sector-hoteler-davant-de-la-crisi-del-coronavirus","status":"publish","type":"post","link":"https:\/\/zipzapsocial.com\/ca\/estrategies-pel-sector-hoteler-davant-de-la-crisi-del-coronavirus\/","title":{"rendered":"Estrat\u00e8gies pel sector hoteler davant de la crisi del coronavirus"},"content":{"rendered":"

Estrat\u00e8gies pel sector hoteler davant de la crisi del coronavirus. Davant la situaci\u00f3 d’excepcionalitat i despr\u00e9s d’un an\u00e0lisi exhaustiu de dades i informes d’urg\u00e8ncia sobre la situaci\u00f3 del sector, des de Zip Zap us expliquem que:<\/h2>\n
    \n
  1. \n

    Les dades ens mostren una situaci\u00f3 complicada de cara a les properes setmanes<\/strong>, amb una baixada de la demanda, degut a la situaci\u00f3 d’incertesa que es viu a casa nostra i a molts pa\u00efsos europeus.<\/p>\n<\/li>\n

  2. \n

    Les dades mostren un escenari de baixada de demanda i preus<\/strong> per setmana santa: concretament la baixada de preu \u00e9s del 5,9% en els hotels de 3 estrelles (de 68\u20ac a 63\u20ac), de l’11,6% en els hotels de 4 estrelles (de 95\u20ac a 84\u20ac) i de l’11,9% en els hotels de 5 estrelles (de 186\u20ac a 164\u20ac).<\/p>\n<\/li>\n

  3. \n

    Les dades mostren un escenari esperan\u00e7ador pels mesos posteriors a mar\u00e7 i abril<\/strong>, mostrant la voluntat dels clients de mantenir el seus viatges, especialment entre l’1 de juny i el 31 d’agost, on la demanda en les reserves de vols segueix mostrant una din\u00e0mica positiva<\/strong>.<\/p>\n<\/li>\n

  4. \n

    Si analitzem de cara als diferents mercats<\/strong> ens trobem el seg\u00fcent escenari:<\/p>\n

      \n
    1. \n

      Regne Unit<\/strong>: mostra una clara tend\u00e8ncia a l’al\u00e7a des d’inici de 2020, que s’ha vist parada a partir de l’1 de mar\u00e7. Tot i aix\u00f2, la tend\u00e8ncia pels mesos de juny, juliol i agost, \u00e9s positiva.<\/p>\n<\/li>\n

    2. \n

      Alemanya<\/strong>: pr\u00e8via a la crisi, ja s’havia observat una tend\u00e8ncia a la baixa, amb una demanda inferior a 2019. Aquesta tend\u00e8ncia no s’accentua per la crisi del coronavirus, per la qual cosa sembla una situaci\u00f3 estructural, que afecta tamb\u00e9 a la temporada alta.<\/p>\n<\/li>\n

    3. \n

      It\u00e0lia<\/strong>: el mercat itali\u00e0 si que s’ha vist afectat per la crisi del coronavirus, malgrat tot la tend\u00e8ncia per la temporada alta segueix sent positiva.<\/p>\n<\/li>\n

    4. \n

      Fran\u00e7a<\/strong>: el mercat franc\u00e8s \u00e9s l’\u00fanic internacional que mant\u00e9 la tend\u00e8ncia a l’al\u00e7a<\/strong>. Si b\u00e9 a partir de febrer s’ha moderat la demanda, segueix estant per sobre de la de 2019 i les perspectives per la temporada alta s\u00f3n positives.<\/p>\n<\/li>\n

    5. \n

      Espanya<\/strong>: malgrat la situaci\u00f3 actual de crisi, hi ha la voluntat de seguir viatjant quan la situaci\u00f3 s’estabilitzi, amb unes perspectives positives pels mesos de juliol i agost<\/strong>.<\/p>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Analitzades aquestes dades, proposem les seg\u00fcents mesures:<\/h2>\n
        \n
      1. \n

        Implementar flexibilitat en les pol\u00edtiques de cancel\u00b7laci\u00f3 i\/o modificaci\u00f3 de les reserves<\/strong>: les dades ens demostren la voluntat dels clients de mantenir els seus viatges quan la situaci\u00f3 de crisi experimenti millora. Per tant, hem de mostrar flexibilitat per tal que el client ens faci confian\u00e7a, oferint la possibilitat de cancel\u00b7lar fins a 24 hores abans de l’arribada o la possibilitat de canviar la data sense que tingui cap cost pel client.<\/p>\n<\/li>\n

      2. \n

        Allargar la validesa dels vals o xecs regal<\/strong>: per evitar la paralitzaci\u00f3 en la compra de xecs regals, proposem allargar les dates per tal de gestionar adequadament la incertesa dels clients.<\/p>\n<\/li>\n

      3. \n

        Aposta pel turisme interior<\/strong>: el fet que molts ciutadans no vulguin trepitjar un aeroport els pr\u00f2xims mesos potenciar\u00e0 que tr\u00efin destinacions properes.<\/p>\n<\/li>\n

      4. \n

        Aposta pel turisme franc\u00e8s<\/strong>: les dades del turisme franc\u00e8s ens mostren que les xifres de demanda del turista franc\u00e8s si b\u00e9 s’han ralentitzat des de l’esclat m\u00e9s greu de la crisi, segueixen sent elevades. El fet de poder despla\u00e7ar-se fins a casa nostra sense necessitat d’agafar avions o trens, pot facilitar l’augment de la demanda.<\/p>\n<\/li>\n

      5. \n

        Viatgem des de casa<\/strong>: el fet de tenir prohibits els despla\u00e7aments, motiva la futura voluntat de viatjar a les persones acostumades a fer-ho. Aquest fet, juntament amb el temps lliure que moltes persones tenen aquests dies, facilita el poder-se imaginar o buscar futurs viatges. Proporcionarem doncs contingut de les nostres destinacions per tal que descobreixin nous indrets o motivar-los a que coneguin la nostra destinaci\u00f3.<\/p>\n<\/li>\n<\/ol>\n

        Des de Zip Zap t’ajudarem<\/a> a implementar les estrat\u00e8gies pel sector hoteler davant de la crisi del coronavirus.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Estrat\u00e8gies pel sector hoteler davant de la crisi del coronavirus. Davant la situaci\u00f3 d’excepcionalitat i despr\u00e9s d’un an\u00e0lisi exhaustiu de dades i informes d’urg\u00e8ncia sobre la situaci\u00f3 del sector, des de Zip Zap us expliquem que: Les dades ens mostren…<\/p>\n","protected":false},"author":3,"featured_media":3421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[114],"tags":[],"yoast_head":"\nEstrat\u00e8gies pel sector hoteler davant de la crisi del coronavirus -<\/title>\n<meta name=\"description\" content=\"A Zip Zap t'ajudarem a implementar amb \u00e8xit les Estrat\u00e8gies pel sector hoteler davant de la crisi del coronavirus en aquests moments tant dif\u00edcils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zipzapsocial.com\/ca\/estrategies-pel-sector-hoteler-davant-de-la-crisi-del-coronavirus\/\" \/>\n<meta property=\"og:locale\" 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