{"id":3240,"date":"2019-11-08T09:18:51","date_gmt":"2019-11-08T09:18:51","guid":{"rendered":"http:\/\/zipzapsocial.com\/?p=3240"},"modified":"2019-11-08T09:18:51","modified_gmt":"2019-11-08T09:18:51","slug":"marqueting-turistic-resultats-obtinguts-per-zip-zap","status":"publish","type":"post","link":"https:\/\/zipzapsocial.com\/ca\/marqueting-turistic-resultats-obtinguts-per-zip-zap\/","title":{"rendered":"M\u00e0rqueting tur\u00edstic. Resultats obtinguts per Zip Zap"},"content":{"rendered":"<p align=\"JUSTIFY\">Una vegada acabada la temporada d&#8217;estiu, a Zip Zap, realitzem la presentaci\u00f3 de resultats en <strong>m\u00e0rqueting tur\u00edstic<\/strong>. Un dels sectors en els que Zip Zap \u00e9s expert.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">En aquest article, comentarem alguns dels resultats que han aconseguit els nostres clients tur\u00edstics, sense perjudici de cansar el lector amb articles posteriors, en els quals analitzarem el detall del perqu\u00e8 dels <strong>increments aconseguits<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">Aquesta temporada tur\u00edstica hem continuat ampliant la nostra <strong>cartera de clients del sector tur\u00edstic<\/strong>. Comentar tots els resultats en m\u00e0rqueting tur\u00edstic de cop seria avorrit per al lector, per la qual cosa destacarem alguns elements que considerem rellevants.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><strong>1. Increment del p\u00fablic espanyol<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">Una vegada analitzat el mercat i coneixent que determinats p\u00fablics estrangers es veurien de nou atrets per destinacions de sol i platja, que han tornat a la calma pol\u00edtica i amb preus molt assequibles, vam considerar que hav\u00edem d&#8217;atacar al p\u00fablic m\u00e9s pr\u00f2xim, el mercat estatal.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">Vam crear campanyes espec\u00edfiques per a la seva atracci\u00f3, considerant els elements de valor de cadascun dels nostres clients i combinant-los amb centenars d&#8217;interessos dels nostres p\u00fablics objectius.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">I aquests s\u00f3n alguns dels <strong>resultats obtinguts<\/strong>:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<p align=\"JUSTIFY\">Increment de les vendes del p\u00fablic espanyol en un 45% en un c\u00e0mping de la Costa Brava.<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\">Increment de les vendes de p\u00fablic espanyol en un 30% en un hotel de Sant Feliu de Gu\u00edxols.<\/p>\n<p>&nbsp;\n<\/li>\n<\/ol>\n<p align=\"JUSTIFY\"><strong>2. Increment de facturaci\u00f3<\/strong><\/p>\n<p align=\"JUSTIFY\">\u00c9s un dels kpi principals en el qual hem de posar el focus. A partir d&#8217;aquest kpi general, indaguem el detall, extraiem conclusions i implementem accions. La xifra general importa, per\u00f2 l&#8217;an\u00e0lisi de la seva composici\u00f3 \u00e9s el que ens donar\u00e0 millorar resultats.<\/p>\n<p align=\"JUSTIFY\">Aquests s\u00f3n els increments de facturaci\u00f3 d&#8217;alguns dels nostres <strong>clients hotelers<\/strong><b>:<\/b><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<p align=\"JUSTIFY\">Amb nom\u00e9s 3 mesos de treball intensiu, hem incrementat en un 29,5% els ingressos d&#8217;un hotel de luxe en el Empordanet.<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\">Augment d&#8217;un 20,19% dels seus ingressos en el 2019, en relaci\u00f3 al 2018, d&#8217;un hotel de Platja d\u2019Aro.<\/p>\n<p>&nbsp;\n<\/li>\n<\/ol>\n<p align=\"JUSTIFY\"><strong>3. Increment de la venda directa<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">Tots volem a Booking, per\u00f2 encara volem m\u00e9s a la nostra web i la possibilitat d&#8217;augmentar les vendes directes.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">Les <strong>comissions m\u00ednimes de Booking<\/strong> estan en el 16,5% i podem dir que la mitjana de \u201ccomissi\u00f3\u201d que provoquem des de Zip Zap \u00e9s del 6%, \u00e9s a dir, que si sumem el que costen els nostres honoraris, la inversi\u00f3 publicit\u00e0ria necess\u00e0ria, l&#8217;amortitzaci\u00f3 de la p\u00e0gina web i el cost del motor de reserves obtenim a cada venda un 10% extra de marge respecte a Booking.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">Aquestes xifres ens permeten afirmar que per cada venda directa generada estem <strong>guanyant-li un 10%<\/strong> a la reserva generada a trav\u00e9s de Booking. Aix\u00ed, per exemple, si som capa\u00e7os de generar 100.000\u20ac de vendes directes, estem aconseguint un benefici de 10.000\u20ac respecte a les mateixes vendes generades a Booking.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">A Zip Zap posem el focus en l&#8217;<strong>increment de la venda directa<\/strong> i aquests s\u00f3n alguns dels nostres resultats:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<p align=\"JUSTIFY\">Un increment del 27,73% de vendes directes en el 2019, respecte el 2018, en un hotel de disseny.<\/p>\n<p>&nbsp;\n<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>\n<p align=\"JUSTIFY\">Un increment del 17,01% en vendes directes en el 2019, respecte el 2018, en un hotel amb encant a primera l\u00ednia de platja.<\/p>\n<p>&nbsp;\n<\/li>\n<\/ol>\n<p align=\"JUSTIFY\">Aquesta temporada tur\u00edstica ens ha reafirmat com l&#8217;<strong>ag\u00e8ncia de refer\u00e8ncia del m\u00e0rqueting tur\u00edstic<\/strong>. Hem creat noves webs, hem creat estrat\u00e8gies i hem executat plans d&#8217;accions en els quals la <strong>hipersegmentaci\u00f3 dels interessos dels nostres p\u00fablics objectius<\/strong> i la <strong>generaci\u00f3 de contingut de qualitat<\/strong> han estat la clau de l&#8217;\u00e8xit.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">Utilitzarem els mesos previs a la finalitzaci\u00f3 del 2019 per extreure conclusions i preparar l&#8217;estrat\u00e8gia i les accions que desenvoluparem per als nostres clients hotelers durant el 2020.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\">No ens oblidem que <strong>la captaci\u00f3 de turistes internacionals comen\u00e7a amb for\u00e7a al gener<\/strong> i hem d&#8217;estar preparats per incrementar la seva captaci\u00f3. Si al gener no comencem a executar accions de captaci\u00f3 internacional perdrem una gran <strong>oportunitat d&#8217;incrementar la velocitat de vendes en el 2020<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una vegada acabada la temporada d&#8217;estiu, a Zip Zap, realitzem la presentaci\u00f3 de resultats en m\u00e0rqueting tur\u00edstic. Un dels sectors en els que Zip Zap \u00e9s expert. &nbsp; En aquest article, comentarem alguns dels resultats que han aconseguit els nostres&hellip;<\/p>\n","protected":false},"author":3,"featured_media":3234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e0rqueting tur\u00edstic. 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