{"id":3112,"date":"2019-07-24T12:49:06","date_gmt":"2019-07-24T12:49:06","guid":{"rendered":"http:\/\/zipzapsocial.com\/?p=3112"},"modified":"2019-07-25T05:57:26","modified_gmt":"2019-07-25T05:57:26","slug":"marqueting-de-continguts","status":"publish","type":"post","link":"https:\/\/zipzapsocial.com\/ca\/marqueting-de-continguts\/","title":{"rendered":"El futur passa pel m\u00e0rqueting de continguts"},"content":{"rendered":"<div style=\"text-align: justify;\">Sense pretensions de profetitzar el futur a llarg termini, si que podem confirmar les tend\u00e8ncies actuals del m\u00e0rqueting.<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: justify;\">I una que ens apassiona i a la qual prestem la m\u00e0xima atenci\u00f3 des de la nostra ag\u00e8ncia, \u00e9s el m\u00e0rqueting de continguts. Les hist\u00f2ries que podem explicar de les empreses a partir dels seus valors de marca i de producte.<\/div>\n<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\">Per qu\u00e8 el <strong>m\u00e0rqueting de continguts<\/strong>?<\/div>\n<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\">Vivim en un m\u00f3n digital, no nom\u00e9s digital, per\u00f2 on el digital est\u00e0 absolutament present i ens condiciona.<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: justify;\"><strong>La interacci\u00f3 entre el consumidor i el venedor ha disminu\u00eft<\/strong>.<\/div>\n<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\">Fixin-se en el proc\u00e9s de venda d&#8217;un cotxe, en el qual, en un proc\u00e9s d&#8217;unes 23 setmanes (entre la necessitat i la compra del vehicle), s\u00f3n 19 les setmanes absolutament digitals i nom\u00e9s 4 les que el consumidor dedica a visitar concessionaris i provar cotxes.<\/div>\n<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\">A\u00a0<a href=\"http:\/\/zipzapsocial.com\/\">Zip\u00a0Zap<\/a>, apostem per impulsar la personalitat de les empreses.<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: justify;\"><strong>El potencial client ha de posar cara a l&#8217;empresa<\/strong>, ha de con\u00e8ixer la seva hist\u00f2ria. L&#8217;empresa ha de generar connexions amb les seves audi\u00e8ncies, generant contingut a partir dels interessos d&#8217;aquestes.\u00a0<\/div>\n<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\"><strong>No podem generar marques sense rostre ni personalitat<\/strong>. Hem de narrar els valors de marca, dels seus productes i\/o serveis, de la seva destinaci\u00f3 o localitzaci\u00f3.<\/div>\n<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\"><strong>Hem de generar coher\u00e8ncia en el relat<\/strong>. Hem de combinar -en els relats de marca- elements dels objectius empresarials, dels valors de marca i dels seus productes o serveis i pensar que ens dirigim a diferents p\u00fablics objectius, tenint sempre en compte els milers d&#8217;interessos diferents que amaga cada p\u00fablic objectiu.\u00a0<\/div>\n<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\">Resulta fonamental, abans de comen\u00e7ar amb la creaci\u00f3 de continguts, <strong>crear la planificaci\u00f3 estrat\u00e8gica en comunicaci\u00f3 i m\u00e0rqueting<\/strong> de cada empresa.<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: justify;\">En aquesta planificaci\u00f3 s&#8217;han de descriure els <strong>objectius<\/strong>, els <strong>valors de marca<\/strong>, els <strong>valors de producte o servei<\/strong>, els diferents <strong>p\u00fablics objectius<\/strong> i l&#8217;an\u00e0lisi dels <strong>interessos<\/strong> d&#8217;aquests, realitzar un <strong>benchmarking<\/strong> (com a m\u00ednim digital), estudiar les <strong>paraules clau<\/strong> i crear els <strong>missatges principals i secundaris<\/strong>, que, posteriorment, hauran de desenvolupar-se en el pla d&#8217;accions.<\/div>\n<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\">Es tracta d&#8217;un treball inicial, per\u00f2 no est\u00e0tic i imm\u00f2bil, perqu\u00e8 els resultats obtinguts en l&#8217;execuci\u00f3 del <a href=\"http:\/\/zipzapsocial.com\/ca\/proyectos\/#branding\">pla d&#8217;accions<\/a> ens han de portar a <strong>un proc\u00e9s de valoritzaci\u00f3 i de presa de decisions.<\/strong><\/div>\n<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\"><strong>No hem de tenir por a modificar all\u00f2 que inicialment hem descrit<\/strong>. Si l&#8217;an\u00e0lisi de l&#8217;execuci\u00f3 de les accions ens indica que els missatges que llancem no s\u00f3n els adequats o que uns tenen m\u00e9s \u00e8xit que uns altres, per qu\u00e8 ens quedarem quiets i mantindrem una estrat\u00e8gia que no funciona?\u00a0<\/div>\n<div style=\"text-align: justify;\">\u00a0<\/div>\n<div style=\"text-align: justify;\">Resumint: <strong>el contingut \u00e9s el rei i el futur del m\u00e0rqueting<\/strong>. Hem de preparar una <a href=\"http:\/\/zipzapsocial.com\/ca\/servicios\/\">estrat\u00e8gia<\/a> inicial, per\u00f2 si les dades i la seva valoritzaci\u00f3 ens indiquen que podem obtenir millors resultats amb altres continguts, aquests han de modificar-se.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sense pretensions de profetitzar el futur a llarg termini, si que podem confirmar les tend\u00e8ncies actuals del m\u00e0rqueting. \u00a0 I una que ens apassiona i a la qual prestem la m\u00e0xima atenci\u00f3 des de la nostra ag\u00e8ncia, \u00e9s el m\u00e0rqueting&hellip;<\/p>\n","protected":false},"author":3,"featured_media":3116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[110],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El futur passa pel m\u00e0rqueting de continguts - ZipZap Social<\/title>\n<meta name=\"description\" content=\"El m\u00e0rqueting de continguts \u00e9s el futur del m\u00e0rqueting. 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