{"id":2733,"date":"2019-03-06T09:37:06","date_gmt":"2019-03-06T09:37:06","guid":{"rendered":"http:\/\/zipzapsocial.com\/?p=2733"},"modified":"2019-03-13T15:10:33","modified_gmt":"2019-03-13T15:10:33","slug":"lequip-de-zip-zap-social-a-la-i-conferencia-catalana-de-la-comunicacio-i-el-vi","status":"publish","type":"post","link":"https:\/\/zipzapsocial.com\/ca\/lequip-de-zip-zap-social-a-la-i-conferencia-catalana-de-la-comunicacio-i-el-vi\/","title":{"rendered":"L\u2019equip de Zip Zap Social, a la I Confer\u00e8ncia Catalana de la Comunicaci\u00f3 i el Vi"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aquesta setmana hem assistit a la <\/span><strong>I Confer\u00e8ncia Catalana de la Comunicaci\u00f3 i el Vi <a href=\"https:\/\/www.comuvi.cat\/\">Comuvicat<\/a><\/strong><span style=\"font-weight: 400;\"> que ha reunit professionals del m\u00f3n del vi i la comunicaci\u00f3 a la seu del Col\u00b7legi de Periodistes de Catalunya a Barcelona en dos dies de confer\u00e8ncies, taules rodones, tastos i networking \u00a0al voltant de la comunicaci\u00f3 del vi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>45 ponents<\/strong><span style=\"font-weight: 400;\"> han intervingut en un <\/span><strong>programa de confer\u00e8ncies, taules rodones i debats.<\/strong><span style=\"font-weight: 400;\"> El cofundador de la comunitat online de vi i gastronomia Verema Jos\u00e9 Luis Contreras ha afirmat a la seva confer\u00e8ncia que <strong>\u201c<\/strong><\/span><strong>la majoria de bodegues, distribu\u00efdors i botigues del m\u00f3n del vi t\u00e9 webs corporatives 1.0 no interactives<\/strong><span style=\"font-weight: 400;\"><strong>\u201d<\/strong> i ha reivindicat \u201cla necessitat d\u2019impulsar webs 3.0 i 4.0 que acceptin la interacci\u00f3 i la participaci\u00f3 dels consumidors\u201d. En una taula rodona sobre temes que no es parlen prou al sector, la directora de l\u2019Escola d\u2019Enoturisme de Catalunya Ester Garcia i el propietari i en\u00f2leg de Lafou Celler Ramon Roqueta han coincidit en defensar la <\/span><strong>marca Catalunya com a referent del m\u00f3n del vi i tamb\u00e9 de l\u2019enoturisme<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> Per la seva banda, la periodista i directora del Postgrau de M\u00e0rqueting i Comunicaci\u00f3 Gastron\u00f2mica i Enol\u00f2gica de la Universitat Abat Oliba CEU Anna Riera ha afirmat que <strong>\u201c\u00e9<\/strong><\/span><strong>s clau con\u00e8ixer a quin p\u00fablic et dirigeixes a l\u2019hora de comunicar un producte com el vi\u201d.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Comuvicat tamb\u00e9 ha acollit un debat sobre la professionalitzaci\u00f3 de la comunicaci\u00f3 d\u2019un celler. La periodista i consultora Ruth Troyano i la directora de l\u2019ag\u00e8ncia de comunicaci\u00f3 Mahala Wine Montse Alonso han apuntat la<\/span> <strong>import\u00e0ncia de con\u00e8ixer b\u00e9 al p\u00fablic al qual es comunica un missatge i adaptar el llenguatge en conseq\u00fc\u00e8ncia<\/strong><span style=\"font-weight: 400;\"><strong>.<\/strong> I la directora de comunicaci\u00f3 de Fam\u00edlia Torres Isabel Vea ha assegurat que \u201cla comunicaci\u00f3 ha de ser emocional\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A la confer\u00e8ncia sobre comunicaci\u00f3 i vi s\u2019han tractat tamb\u00e9 d\u2019altres q\u00fcestions com que per comunicar als m\u00e9s joves s\u2019han de promoure les experi\u00e8ncies al voltant del vi i no posar tant el focus en el producte. Tamb\u00e9 s\u2019ha celebrat un debat sobre la comunicaci\u00f3 visual amb infografia, fotografia i v\u00eddeo, en qu\u00e8 tamb\u00e9 s\u2019ha assegurat que <strong>\u201c<\/strong><\/span><strong>la clau \u00e9s explicar hist\u00f2ries i personalitzar-les\u201d.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquesta setmana hem assistit a la I Confer\u00e8ncia Catalana de la Comunicaci\u00f3 i el Vi Comuvicat que ha reunit professionals del m\u00f3n del vi i la comunicaci\u00f3 a la seu del Col\u00b7legi de Periodistes de Catalunya a Barcelona en dos&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019equip de Zip Zap Social, a la I Confer\u00e8ncia Catalana de la Comunicaci\u00f3 i el Vi - 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