{"id":2550,"date":"2019-02-15T10:07:23","date_gmt":"2019-02-15T10:07:23","guid":{"rendered":"http:\/\/zipzapsocial.com\/?p=2550"},"modified":"2019-03-13T15:16:57","modified_gmt":"2019-03-13T15:16:57","slug":"de-la-ota-a-la-venda-directa","status":"publish","type":"post","link":"https:\/\/zipzapsocial.com\/ca\/de-la-ota-a-la-venda-directa\/","title":{"rendered":"De la OTA a la venda directa"},"content":{"rendered":"<p style=\"text-align: justify;\">El CEO de Zip Zap Social Borja Exp\u00f3sito va impartir a Vall-llobrega (Girona) dues confer\u00e8ncies dirigides a <strong>responsables d\u2019establiments hotelers <\/strong>sobre els <strong>beneficis de vendre directament a trav\u00e9s de la p\u00e0gina web <\/strong>prescindint d\u2019intermediaris com Booking.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">M\u00e9s de 30 professionals del sector van assistir a aquestes presentacions organitzades pel Grup Costa Brava Centre en les quals Borja Exp\u00f3sito va subratllar que les comissions via OTA (sigles en angl\u00e8s per Ag\u00e8ncies de viatge en l\u00ednia) van del 16,5% al 65%, mentre que <strong>la venda directa a trav\u00e9s d\u2019una bona estrat\u00e8gia i pla d\u2019accions suposa un cost del 6,36%.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">En la seva exposici\u00f3 el CEO de Zip Zap Social tamb\u00e9 va destacar la <strong>import\u00e0ncia de definir un pla d&#8217;accions concretes<\/strong> a partir de l\u2019an\u00e0lisi de qu\u00e8 es vol explicar, quins s\u00f3n els potencials clients, qu\u00e8 busquen els clients a internet i qu\u00e8 fa la compet\u00e8ncia. A m\u00e9s va afegir que l\u2019an\u00e0lisi continu del resultat de les accions realitzades \u00e9s clau perqu\u00e8 l\u2019estrat\u00e8gia de comunicaci\u00f3 funcioni i es tradueixi en un augment de les vendes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El CEO de Zip Zap Social Borja Exp\u00f3sito va impartir a Vall-llobrega (Girona) dues confer\u00e8ncies dirigides a responsables d\u2019establiments hotelers sobre els beneficis de vendre directament a trav\u00e9s de la p\u00e0gina web prescindint d\u2019intermediaris com Booking. &nbsp; M\u00e9s de 30&hellip;<\/p>\n","protected":false},"author":6,"featured_media":2547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[105],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De la OTA a la venda directa - ZipZap Social<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zipzapsocial.com\/ca\/de-la-ota-a-la-venda-directa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la OTA a la venda directa - ZipZap Social\" \/>\n<meta property=\"og:description\" content=\"El CEO de Zip Zap Social Borja Exp\u00f3sito va impartir a Vall-llobrega (Girona) dues confer\u00e8ncies dirigides a responsables d\u2019establiments hotelers sobre els beneficis de vendre directament a trav\u00e9s de la p\u00e0gina web prescindint d\u2019intermediaris com Booking. &nbsp; 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